The pricing of the different DaVinci editions serves to illustrate some of the challenges of pricing a product for the video market — while some customers only have a minimal ability to monetize the video they produce, others are able to do so many orders of magnitude more, so how does one make their produce affordable to the first group while successfully capturing some of the value offered to the latter group. What is the best video editing software for you? Deciding on which video editing software is the best is ultimately a personal decision. That being the case, there is still a clear case if we base our considerations primarily on economics. With that in mind, here are the recommendations. Lightworks When it comes to video editing software, it is hard to beat the value in Lightworks. With a very capable Free version and a very affordable Pro version that you can license either on a monthly subscription or perpetually, there is not really much more you can ask for. If you are for any reason wanting to minimize your software licensing costs for your video editing software, you should definitely give Lightworks a serious look. Whether you are a student looking to learn about video editing, a hobbyist looking to move beyond windows movie maker or an established professional looking to cut your expenses, give Lightworks a look first — it may not be for everyone in the end, but for many it will be hard to beat. DaVinci Resolve With top notch color grading and a capable non-linear editor, the second best value to be found for professional video editors is the free DaVinci Resolve Lite. This should be considered after Lightworks for new ventures, be they a new post production shop or those wanting to get started learning a professional video editing software system. As with Lightworks, for anyone looking to learn a professional video editing software system, this is a great place to start. Learn the terminology and get some experience under your belt with DaVinci Resolve Lite and then see where your path takes you. Sure, you may have to learn another NLE along the way, but you will have a head start and you will not have invested any money to get there. Adobe Creative Cloud If you need a broad range of capabilities or want to go with one of the big three, the best value is to be found with Adobe Creative Cloud and with it Adobe Premiere Pro. On top of that you also get Adobe Photoshop and Adobe Illustrator for those days when you have to create or edit an image to be used elsewhere.
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